One popular method is dumping, where sellers set minimum prices to attract attention quickly. However, such a strategy can lead to losses, as it does not cover the costs of fullfillment, taxes, and marketplace commissions. Malkina recommends maintaining a reasonable price level to ensure profitability.
Marketplaces also use dynamic pricing, which allows them to automatically adjust prices based on demand, competitors and other factors. This requires sellers to constantly monitor the situation.
Promotions and discounts help to increase the rating of goods and attract buyers, but do not always bring profit to sellers. Packaging quality also plays an important role, as good packaging can increase the perception of a product as premium and justify a higher price.
In addition, sellers who set high prices should justify them with quality, uniqueness or additional benefits to justify the overpayment and remain competitive, summarized Dana Malkina in a conversation with RIAMO.
Earlier, the first quarter of 2025 (January-March) was extremely unfavorable for Russian sellers of smartphones due to a drop in sales of these devices by more than 20%. Also specialist Abroskin told how to cross out unnecessary payments from receipts and save money.